Find the Best Coverage & Rates for your Peace of Mind.

About Us

Since 1897, The Standard Insurance Brokers Ltd. has served business owners and residents in Northwestern Ontario, Manitoba and Saskatchewan in all areas of general insurance, including:

  • Home insurance
  • Auto insurance
  • Tenants insurance
  • Seasonal property insurance
  • Farm insurance
  • Commercial insurance
  • Business insurance
  • Motorcycle insurance
  • Watercraft insurance
  • Recreational vehicle insurance
  • Aviation insurance
  • Tourist insurance
  • Resort insurance
  • Outfitters insurance

We are also proud to provide financial planning solutions, including life, disability, group and RRSPs.

We live by the rule that our responsibility is to our clients first. Every day, our experienced insurance brokers put their connections and knowledge to work in finding custom insurance solutions that provide the best coverage and value for individual needs. Because we live and work in your community, we understand your needs and can anticipate your risks better than anyone.

No matter how complex or simple your situation is, we treat all customers with equal importance and respect, guaranteeing same-day callbacks and prompt, professional service. Our 24-hour emergency claim service will give you peace of mind at every hour of the day, and our pre-authorized monthly payment plans make paying your premiums easy. Not only do we know insurance – we know how to make insurance easy for you.

Why Choose an Insurance Broker?

Insurance brokers negotiate with insurance carriers on your behalf to secure the most comprehensive coverage for your needs, at the best possible value.

As brokers, we are not tied to any one specific insurance provider. We work with some of Canada’s top insurance carriers, so we can connect you with coverage, policies and payment plans you may not otherwise be able to access.

We’ll take the time to understand your unique circumstances and needs, negotiate on your behalf to secure the best possible plan, then present your options in a way you understand so you can make an informed decision. We want you to be informed about the insurance that is available to you, and to help you choose a plan that will give you the most complete coverage with the best possible value.

Mission Statement

Building lasting relationships by working with our clients is our top priority. Your peace of mind comes from our years of experience delivering quality insurance options through innovation and knowledgeable advice. Our commitment to excellence guarantees our future successful partnerships.

What We Value about Our Staff

  • People who build lasting relationships based on integrity and honesty.
  • People who are dedicated to personal and professional growth.
  • People who are energetic, enthusiastic and have the courage to lead.
  • People who enrich our community.